Why YouTube's 4K AV1 HDR Streams Surpass Apple TV+ and Netflix: Codec Math, Bitrate Evolution & Real-World Analysis

Shrey Tyagi • 12 Nov, 2026

YouTube 4K AV1 HDR Stream Bitrate Graph peaking at 166,510 kbps

There is a widespread belief in the video streaming community that YouTube aggressively starves its 4K videos of bitrate compared to paid subscription platforms like Apple TV+ and Netflix. While that is often true for standard 8-bit SDR uploads, YouTube treats 4K 10-bit HDR content in a completely different way. When delivering 4K 30fps HDR videos through its hardware-accelerated AV1 10-bit pipeline (av01 Main@L5.0, itag 701), YouTube regularly allocates average bitrates around 25 to 27.7 Mbps, with peak bitrates surging past 60 to 77 Mbps—and even hitting 166.51 Mbps during complex frames.

When you combine those massive raw bitrates with the superior compression efficiency of the AV1 codec over HEVC and VP9.2, YouTube's 4K HDR streams comfortably surpass the 4K HDR video quality of both Apple TV+ and Netflix. In this article, I will break down the exact percentage improvements from one codec to another for both PQ and HLG HDR formats, trace how YouTube evolved its AV1 rollout and boosted its encoding bitrates over time, and prove it using actual MediaInfo logs and packet-level bitrate graphs from 15 videos on my YouTube channel.

The Benchmark Setup: Comparing VP9.2, HEVC, and AV1 at 25 Mbps Average and 70 Mbps Peak

To make a fair, apples-to-apples comparison, let us start with a representative benchmark specification: a 4K HDR (3840 by 2160) 30fps, 10-bit 4:2:0 video compressed using Variable Bitrate (VBR) that averages around 25 Mbps and peaks around 70 Mbps. The three codecs in consideration are VP9.2 (VP9 Profile 2, 10-bit), HEVC (Main 10, 10-bit), and AV1 (Main Profile, 10-bit).

At 25 Mbps for 4K 30fps (which equals roughly 0.100 bits per pixel per frame on average, spiking to 0.281 bits per pixel at 70 Mbps), all three codecs are already operating high on the quality curve near visual transparency. Because of this, we must look at two distinct metrics:

Furthermore, HDR does not mean PQ only. We must evaluate both PQ (SMPTE ST 2084 / HDR10) and HLG (ARIB STD-B67) because they distribute 10-bit codewords very differently:

Taking the lowest quality codec first as A (VP9.2), the middle codec as B (HEVC), and the best codec as C (AV1), here is the step-by-step percentage improvement:

Comparison PQ Visual HLG Visual PQ BD-Rate HLG BD-Rate
A: VP9.2 0% (Base) 0% (Base) 0% (Base) 0% (Base)
B (HEVC) vs A +6.5% +5.0% +11.0% +9.0%
C (AV1) vs A +13.0% +10.5% +36.0% +32.0%
C (AV1) vs B +6.1% +5.2% +22.5% +21.1%

In practical megabits, because AV1 is 21.1% more efficient than HEVC and 32.0% more efficient than VP9.2 for 4K 30fps HLG content, a 25.00 Mbps average / 70.00 Mbps peak AV1 HLG stream packs the exact same visual density as a 30.28 Mbps average / 84.77 Mbps peak HEVC stream, or a 33.00 Mbps average / 92.40 Mbps peak VP9.2 stream.

How YouTube's AV1 Rollout and Bitrate Allocation Improved Over Time

One crucial detail I noticed while inspecting the MediaInfo logs of my own videos is that YouTube's AV1 encoding strategy has changed dramatically over the years—both in terms of which videos receive an AV1 encode and how much bitrate YouTube gives them.

Historically, YouTube rolled out AV1 in four distinct stages:

Even more fascinating is the jump in bitrate over time. When I checked the exact Encoded date and Bits/(Pixel*Frame) metadata across 15 of my 4K 30fps 10-bit HLG videos, I found a clear split between my earlier AV1 encodes from 2024–2025 and my newer AV1 encodes from September–October 2026:

Encoding Era BPP AV1 (Avg / Peak) HEVC Eq. (+21.1%)
2024–2025 (3 Vids) 0.083 20.57 / 56.12 Mbps 24.91 / 67.96 Mbps
Late-2026 (10 Vids) 0.104 25.88 / 72.94 Mbps 31.34 / 88.33 Mbps
Late-2026 (All 12) 0.105 26.05 / — Mbps 31.55 / — Mbps
Era Gain (%) +25.5% +25.9% / +30.0% +6.43 / +20.37 Mbps

Master Chronological Summary of All 15 YouTube 4K 30fps HDR (HLG) Videos

Below is the compact chronological summary sorted by UTC Encoded date. All bitrate values are in Mbps formatted as Average / Peak (full video titles, file sizes, durations, BPP, and kbps figures are listed in the individual video breakdowns below):

Video (4K30 HLG) Encoded AV1 (Mbps) HEVC Eq. VP9.2 Eq.
1. PVR Priya Delhi IMAX 2024-09-14 20.62 / 57.42 24.98 / 69.54 27.23 / 75.80
2. CityPride Pune Dolby Cinema 2025-07-19 20.73 / 60.81 25.11 / 73.64 27.36 / 80.27
3. Ahmedabad 70mm IMAX 2025-12-20 20.34 / 50.13 24.63 / 60.71 26.85 / 66.18
4. Kashmir Trip Montage 2026-09-04 27.70 / — 33.54 / — 36.56 / —
5. Pacific Jasola ScreenX 2026-09-05 26.01 / 63.38 31.49 / 76.75 34.33 / 83.66
6. Raj Mandir Jaipur 2026-09-05 27.12 / 63.24 32.84 / 76.58 35.80 / 83.48
7. INOX Vishal Delhi IMAX 2026-09-11 26.66 / 77.36 32.29 / 93.69 35.19 / 102.12
8. Infosys Last Day Vlog 2026-09-11 25.60 / — 31.00 / — 33.79 / —
9. PVR LUXE Tour 2026-09-13 26.79 / 43.20 32.45 / 52.32 35.37 / 57.03
10. PVR CP67 Mohali P[XL] 2026-09-25 27.48 / 65.36 33.28 / 79.15 36.27 / 86.28
11. Lucknow Palassio IMAX 2026-09-27 25.20 / 61.14 30.52 / 74.04 33.27 / 80.71
12. Kochi Forum P[XL] 2026-10-07 24.23 / 53.49 29.35 / 64.78 31.99 / 70.61
13. Select Citywalk IMAX 2026-10-07 24.58 / 166.51 29.76 / 201.64 32.44 / 219.79
14. Noida Logix IMAX 2026-10-08 23.66 / 70.93 28.65 / 85.89 31.23 / 93.62
15. INOX Paras Delhi IMAX 2026-10-15 27.08 / 64.75 32.79 / 78.42 35.74 / 85.47
2024–25 Avg (3) Early Era 20.57 / 56.12 24.91 / 67.96 27.15 / 74.08
Late-2026 Avg (10) New Era 25.88 / 72.94 31.34 / 88.33 34.16 / 96.28
All 13 Graphed Avg Combined 24.65 / 69.06 29.85 / 83.63 32.54 / 91.15

Individual Video Bitrate Graphs, MediaInfo Metadata & Equivalent Codec Breakdowns

Here is the video-by-video breakdown ordered chronologically by encoding date, including the packet-level bitrate graphs and exact MediaInfo parameters for each stream:

1. Best IMAX of India (in Delhi) | PVR Priya | Full Tour, Review & Tech Specs | 4K 2D vs 2K 3D Compared
Bitrate graph for PVR Priya Delhi IMAX
2. DOLBY CINEMA Finally in India | CityPride Pune | Inside Tour, Tech Specs, Review | Better Than IMAX?
Bitrate graph for CityPride Pune Dolby Cinema
3. Real IMAX 70mm 1.43_1 of India | Gujarat Science City, Ahmedabad | Projector Room Tour & Tech Review
Bitrate graph for Ahmedabad 70mm IMAX
4. Kashmir Trip Montage (MediaInfo Log)
5. Best ScreenX of India (in Delhi) | INOX Pacific Mall, Jasola | Full Tour, Review & Tech Specs
Bitrate graph for Pacific Jasola ScreenX
6. India's Most Royal Cinema | Raj Mandir, Jaipur (Dolby Atmos) | Inside Tour & Review
Bitrate graph for Raj Mandir Jaipur
7. IMAX at Delhi's INOX Vishal (Rajouri Garden) | Full Tour, Review & Tech Specs | 50ft Wide | 4K Laser
Bitrate graph for INOX Vishal Delhi IMAX
8. Vlog - My Last Day at Infosys Chandigarh (MediaInfo Log)
9. PVR LUXE | Luxury Cinema | Inside Tour, Review and Tech Specs | Is it worth the extra money?
Bitrate graph for PVR LUXE Tour
10. Mohali's New PXL Flat Screen Cinema | PVR CP67 Mall | Tour, Review & Tech Specs | Better than IMAX?
Bitrate graph for PVR CP67 Mohali P[XL]
11. Lucknow IMAX | Phoenix Palassio INOX | Full Tour, Review & Tech Specs | 60ft Wide | Shockingly Good!
Bitrate graph for Lucknow Palassio IMAX
12. Kochi's Flat P[XL] in Forum Mall | Full Tour, Tech Specs, Review | Compared with Mohali's Flat P[XL]
Bitrate graph for Kochi Forum P[XL]
13. Delhi's Select Citywalk IMAX has issues! | CoLa vs XT | Tour, Tech Specs & Review | Is Priya Better?
Bitrate graph for Select Citywalk IMAX
14. Noida's Giant IMAX at Logix / Bhutani City Centre 32 | Tour, Tech Specs & Review | Is It Outdated?
Bitrate graph for Noida Logix IMAX
15. Delhi's 8th IMAX | INOX Paras | Full Tour, Review & Tech Specs | How's the 4K, 3D and Audio Quality?
Bitrate graph for INOX Paras Delhi IMAX

The Final Verdict: By What Percentage Does YouTube's AV1 HDR Beat Apple TV+ and Netflix?

Now let us compare these numbers directly against the 4K 10-bit HEVC streams delivered by Apple TV+ and Netflix:

Platform / Tier HEVC Eq. (Mbps) vs Apple TV+ vs Netflix
Netflix 4K (18/35 HEVC) 18.00 / 35.00 -28.0% / 0.0% Baseline (0%)
Apple TV+ 4K (25/35 HEVC) 25.00 / 35.00 Baseline (0%) +38.9% / 0.0%
YT 2024–25 Avg (HLG) 24.91 / 67.96 -0.4% / +94.2% +38.4% / +94.2%
YT 25/70 Benchmark (HLG) 30.28 / 84.77 +21.1% / +142.2% +68.2% / +142.2%
YT 25/70 Benchmark (PQ) 30.63 / 85.75 +22.5% / +145.0% +70.1% / +145.0%
YT All 13 Vids Avg (HLG) 29.85 / 83.63 +19.4% / +138.9% +65.9% / +138.9%
YT Late-2026 Avg (HLG) 31.34 / 88.33 +25.4% / +152.4% +74.1% / +152.4%

To summarize the exact percentage victory:

Disclaimer: I wrote this article and used AI assistance for grammar review, and improving sentence structure and clarity. The ideas, research, and viewpoints are my own.